Every individual holds a specific Genetic Code: body types differ as do fashion influences. Genetic Denim seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mold.

Genetic Denim has created a line with life and timeless appeal, paying homage to centuries past while remaining modern with its edgy, sophisticated yet carefree silhouettes.

Their core lineup includes The Shane, a cigarette cut, The Riley, a classic boot-cut, The James, a cigarette cut with zippers, and a new style called The Davis, a slouchy cigarette style that is a sexy update of the classic boyfriend silhouette. All are produced in a variety of washes, including the softest fabric in the denim market.

An early innovator of the 'denim legging' trend, Genetic created a lightweight style with a special sewn pocket detail, meant to appear as a regular jean but without the bulkiness of the actual pocket inside.

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