Byron Lars first collection of sportswear (1991) consisted mainly of what he refers to as "twisted American classics." Lars finds inspiration in classic menswear styles, such as his grandfather's hunting jacket or a men's cotton dress shirt, cross-breeding their masculine lines with "Dior New Look" proportions or Dorothy Lamour sarongs to produce fresh, wearable, impeccably tailored women's clothes.

After only his second season in business, Women's Wear Daily named Lars, "Rookie of the Year." His line was immediately snapped up by such prestigious retailers as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Bloomingdale's, as well as one hundred other specialty stores throughout the U.S., along with some distribution in the U.K. and France.

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